Category ········· Branding, Logo, Typography
Completed ······ January 2022

The Hatch Cafe Visual Identity


Creating a visual identity for the new cafe at Grimsbury Farm, one of the charity’s enterprises. 

Situated next door to a children’s playground, this cafe serves quick bites to children and families, so we wanted the branding to be bold, youthful and easily digestible, to cater to its young audience. 

The vision was a brand that incorporated british summertime and garden party themes, with retro styling, fun typography and food illustration, to create an eye-catching and vibrant presence.


© Kirsty Macleod 2022