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Completed ······ September 2022

Brandon Trust Annual Report 2021-2022

As Lead designer at Brandon Trust, I was responsible for bringing the content of the annual report to life. I lead this project myself from concept to final product, keeping visual storytelling a priority throughout.

In the past, this visual storytelling has been done using a lot of two dimensional graphics and illustration, but this year we wanted to make it more tangible, to reflect a year of reconnecting and rediscovering our community, and also a year of growth, following the launch of a new five year strategy for the charity.

The outcome is a publication, designed using stationary themed imagery and three-dimensional styling, to be reminiscent of a scrap book or community notice board, celebrating the achievements and memories of the year.
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Completed ······ January 2021

Productivity and Order: Debunking the 9-to-5

This project was a response to the International Society of Typographic Designers (ISTD) 'Putting Things in Order' 2020/2021 competition brief.

It explores the modern-day business model of an 8-hour work day, its origins and initial purpose, its problems, and its alternatives, providing an argument for its abolition.

This project integrates archival imagery, typographic design, photo editing and annotation, for a corporate and industrial feel.

The outcomes for this project consist of a 70 page publication, several pages of which can be seen here and two typographic poster variations, shown below. 

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Completed ······ November 2020

Arson Flipbook

A flip book demonstrating how quickly a fire can escalate in the home if a child is left unattended with matches.

The flip book aims to demonstrate in real-time and (near-accurate match scale) how quickly a flame sparks from a match.

It is accompanied with statistics on domestic fires to encourage parents to hide matches from their curious children.

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Completed ······ June 2021

Ms.Understood, Miss.Diagnosed, Mrs.Treated

Taking a closer look at the issues of gender bias in health and medicine, this publication illustrates the extent to which medicine favours men, ‘from root to tip’.

This publication combines content from the book ‘Invisible Women’ by Carolina Criado Perez and digital graphic illustration, and the aim was to integrate the information into the imagery.

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Completed ······ June 2021

Mile in Her Shoes

The death of Sarah Everard this spring highlighted what is, for many women, their deepest fear, and was the catalyst for an outcry of women expressing their horror towards the tragedy, and the fear we collectively live with, at the thought of finding ourselves in a similar position.

This publication combines art directed and edited photography with typographic testimonies from women sharing their experiences and fears being alone and out at night as a woman.

© Kirsty Macleod 2022