Category ········· Branding
Completed ········· March 2021-Present

Brandon Trust

A collection of highlights from my time as an intern, and later a Junior Designer at Brandon Trust, a charity that supports adults with learning disabilities and autism

My priority with my work at Brandon Trust was to help create a stronger sense of brand identity.

This identity is centred around accessibility, due to the nature of the organisation, but also simple illustration which aims to help represent those with learning difficulties, who are some of the least-represented in our society.

Category ········· Branding
Completed ········· July 2021

Social Media Suite

Injecting some brand identity into the social media presence of Brandon Trust

To provide a greater sense of flow and consistency to the charity’s instagram page, I created a series of templates, with multiple interchangeable variations of each.

These designs each serve a different purpose and function.

The templates consist of a photo frame design for every day photo posting, a quote design for short pieces of text and a carousel design, which provides space for sharing more information, with these templates created for use across Instagram, Twitter, Facebook and Linkedin, in the appropriate dimensions.

Check out their social media using  @brandontrust 
Category ········· Logo, Illustration
Completed ······ August 2021

HR System Logos

Creating visual identities for the new HR systems, B-Hive and B-Safe 

This project started with B-Hive and later extended into B-Safe.

The intention was to create imagery that provided a subtle nod to the B theme, whilst incorporating the theme of community, inkeeping with existing brand identity I have produced for the charity

I created an abstract bee hive shape for the main logo, and replaced the hyphen and ‘i’ dot with a hexagon shape, as a nod to a honeycomb

The subsequent B-Safe designs were created to closely mirror the style of the B-Hive designs.

Category ········· Illustration, Poster design
Completed ········· January 2022

Charity Shop Visual Identity

Creating a stronger visual identity in the Brandon Trust retail enterprises.

This work has involved producing clothing labels, signage, posters, social media graphics, info-graphics and flyers.

The aim was to create a fresh and vibrant identity, that matched the Brandon identity I had already developed, whilst capturing the colourful essence of the shops.

The designs are largely illustrative, high contrast and bold, as a consideration of accessibility in a location that works with supported employees with learning disabilities and autism.

Check out their social media using  @brandontrustshops

Category ········· Branding, Logo, Typography
Completed ······ January 2022

The Hatch Cafe Visual Identity

Creating a visual identity for the new cafe at Grimsbury Farm, one of the charity’s enterprises. 

Situated next door to a children’s playground, this cafe serves quick bites to children and families, so we wanted the branding to be bold, youthful and easily digestible, to cater to its young audience. 

The vision was a brand that incorporated british summertime and garden party themes, with retro styling, fun typography and food illustration, to create an eye-catching and vibrant presence.

© Kirsty Macleod 2022